Are you tired of sifting through endless spreadsheets and data sources to get a clear picture of your SEO performance? If so, it’s time to invest in an SEO reporting tool. These powerful platforms allow you to pull in data from a variety of sources, such as Google Analytics and Search Console, and present it in an easy-to-understand format.
With an SEO reporting tool, you can easily track your website’s performance over time and pinpoint areas that need some TLC. You can also use these platforms to spy on your competitors and stay on top of industry trends. And when it comes to impressing clients or stakeholders, these tools can help you create detailed reports that show off the value of your work and keep everyone in the loop on progress.
What is the best SEO reporting tool?
As an experienced digital marketer and SEO specialist, I’ve had the opportunity to test out a wide range of SEO reporting tools over the years. Some of them have been great, while others have fallen short of expectations.
In this article, I’ll be sharing my top five picks for the best SEO reporting tools in 2023. These tools have proven themselves time and time again, helping me and my clients track our campaigns and make data-driven decisions:
- Databox: A comprehensive reporting and analytics platform with a wide range of data sources and customizable dashboards
- Supermetrics: A data integration and reporting platform with automatic report scheduling and data blending capabilities
- DashThis: A reporting and analytics platform designed for digital marketing agencies with custom widgets and white-labeling options
- Klipfolio: A cloud-based data visualization and reporting platform with pre-built templates and custom formulas
- Looker/Google Data Studio: A free data visualization and reporting platform from Google with customizable templates and real-time data updates
Databox
Databox is a business analytics platform that allows users to connect, visualize, and analyze data from various sources in one place. This can be particularly useful for SEO reporting, as it allows users to track important metrics such as website traffic, organic search visibility, and conversions from a single dashboard.
Some features that make Databox stand out include automated performance alerts, performance benchmarks, and goal tracking.
Users can create performance Alerts to get notified of emerging trends on any device. They can also create Goals and pair them with Alerts to make sure they always stay on top of their performance. This can be especially useful for tracking fast-changing metrics such as website traffic or search visibility, which can fluctuate significantly over short periods of time.
Another key feature is that Databox allows you to benchmark performance for any metric. This means you can generate meaningful insights to improve strategy, goal setting, planning, and execution. These features can be particularly useful for SEO professionals, who may need to track a wide range of metrics at one given time.
Pros
- Alerts allow users to automatically and proactively monitor their data and get notified of any emerging trends
- Goals ensure users can stay up-to-date on the progress toward reaching their business objectives
- Benchmark a wide range of performance metrics to better understand SEO performance and improve strategy
- Automatic data updates ensure that users always have access to the most up-to-date information
- A wide range of data integration options allows users to get a comprehensive view of their SEO performance
Cons
- Some users have reported difficulty with data accuracy
- Databox may be more expensive than some other options, particularly for users who need access to a large number of data sources
Pricing
Databox has a “free forever” plan that includes basic data integrations and three data source connections. Paid plans are as follows:
- Starter: $91/month
- Professional: $169/month
- Performer: $289/month
20% savings are available with annual billing.
Supermetrics
If you’re looking for a tool that makes it easy to push data from multiple sources into your preferred analytics solution, Supermetrics is worth checking out. This platform connects to over 100 data sources, including Google Analytics, Search Console, and Bing Ads, giving you plenty of data to work with.
One of the standout features of using Supermetrics with Google Sheets is its automatic report scheduling. You can set up your reports to be delivered to your inbox on a regular basis, such as weekly or monthly, so you’ll never have to worry about manually generating them again. This is a huge time-saver, especially for busy agencies and professionals.
In addition, to report scheduling, Supermetrics allows you to create a blended report. This can be especially useful for SEO professionals, who often need to combine data from different sources in order to get a comprehensive view of their performance.
Pros
- Easy to connect with multiple data sources for comprehensive reporting
- Automatic report scheduling saves time and eliminates the need to manually generate reports
- Create blended reports to visualize the performance of multiple data sources in one place
Cons
- Some users have reported difficulty connecting to certain data sources
- The interface can be somewhat overwhelming for first-time users
- The setup process for certain data sources can be complex and time-consuming
- Complex pricing structure
Pricing
Supermetrics offers a variety of different licenses, which means the pricing can get fairly complex depending on your needs. To use Supemetrics with Looker Studio, the prices are as follows:
- Single Connector – $39/month
- Essential – $99/month
- Core – $199/month
- Super – $499/month
- Enterprise – Ask for a quote
To use Supermetrics with spreadsheets like Excel or Google Sheets, the pricing tier is as follows:
- Essential – $99/month
- Core – $239/month
- Super – $579/month
- Enterprise – Ask for a quote
DashThis
If you run a digital marketing agency, DashThis is a reporting and analytics platform that you should definitely have on your radar. DashThis is a cloud-based reporting tool designed for digital marketing agencies and in-house teams. It allows users to easily create and customize professional-grade reports for clients and stakeholders, without the need for any coding or technical skills.
One of the key features of DashThis is its integration with a wide range of marketing platforms, including Google Analytics, AdWords, Facebook Ads, and more. This enables users to seamlessly pull data from multiple sources and combine it into a single report, saving time and effort.
In terms of SEO specifically, DashThis offers a range of features to help track and analyze key metrics such as organic traffic, keyword rankings, and backlinks. It also includes customizable templates and widgets, allowing users to create visually appealing reports that showcase their SEO efforts and results in an easy-to-understand format.
The white labeling feature is also a great benefit for agencies, as it allows them to customize their reports with their own logo and branding, making it a valuable tool for anyone looking to streamline their reporting process and provide their clients with high-quality, data-driven insights into their SEO performance.
Pros
- Easy to integrate and pull data from multiple sources
- Customizable templates, widgets, and white labeling features allow users to create professional-looking reports
- The white-labeling feature helps agencies to customize reports with their own logo and branding
Cons
- Some users have reported difficulty with the integration process, especially for certain sources
- The user interface can be somewhat complicated for first-time users
Pricing
The monthly pricing structure for DashThis is on a per-client basis is as follows:
- Individual – $39/month
- Professional – $129/month
- Business – $249/month
- Standard – $399/month
There is a free trial and up to a 15% discount for annual payments.
Klipfolio
Klipfolio is another popular reporting and analytics platform, with a range of features specifically designed to help users analyze and visualize their data. As you might expect, Klipfolio offers integrations with a wide range of data sources, including Google Analytics, Search Console, and Google Ads, allowing users to combine multiple sources into one custom report.
As for SEO, Klipfolio has a few notable features that are worth mentioning. For starters, the platform offers several custom SEO dashboards that give users an overview of their organic performance, including ranking and traffic data. It also allows you to set up keyword-tracking using visualizations in order to keep an eye on your keyword rankings and performance over time.
Klipfolio also offers users the ability to create custom reports, complete with charts, graphs, and tables. This can be particularly useful for agencies, as it allows them to quickly and easily create professional-looking reports that showcase their SEO efforts and results in an attractive manner.
In addition to its SEO capabilities, Klipfolio also offers a range of other features that can help businesses track and optimize their marketing efforts. These include the ability to set up automated alerts for key performance indicators, integration with social media platforms, and the ability to create custom data visualizations.
Pros
- Easy to set up
- Offers a secure connection to databases and websites
- Highly customizable dashboards and the ability to create a global template
Cons
- Automated reports can be a bit clunky and difficult to use
- Beginners may find the interface difficult to use at first as some technical knowledge is required
Pricing
Klipfolio offers a free plan for single users, making it an excellent option for those looking to get started. However, you can only access 30 metrics and data takes 4 hours to refresh. Monthly paid plans are as follows:
- Plus – $139/month
- Pro – $299/month
- Business – $799/month
Annual plans are available with a significant discount.
Google Data Studio/Looker Studio
Looker Studio, previously named Google Data Studio, is a free, cloud-based data visualization and reporting tool that allows businesses to create interactive dashboards and reports from a variety of Google sources. As such, it is an excellent tool for SEO reporting, allowing users to pull in data from any Google platform and quickly create custom reports.
Being able to see your data in an interactive, visual format can be extremely helpful when it comes to understanding your SEO performance and tracking changes over time. With Looker Studio, users can create custom charts, graphs, and tables to visualize their data in an attractive format that is easy to understand.
Aside from its reporting capabilities, Looker is designed to be user-friendly, with an intuitive interface and a range of templates and customization options that make it easy to create professional-looking dashboards and reports. It is also highly collaborative, with the ability to share dashboards and reports with team members and stakeholders, as well as the ability to collaborate on the creation of reports in real-time.
Pros
- User-friendly interface, with a range of customization options
- Highly interactive visuals and data visualizations
- Collaborative capabilities, allow for easy sharing and collaboration
- It’s free for Google integrations!
Cons
- May not offer as much flexibility as some of the other platforms
- Limitations on the number of data visualizations that can be created
- Users need to have a Google account to visualize dashboards that have been shared through a link
Pricing
Looker Studio is completely free, making it an excellent option for those on a tight budget. It does not offer additional paid plans – although it does offer a range of add-on features and services that can be purchased at an additional cost.
FAQs
An SEO reporting tool is a software platform that allows you to track and measure the success of your SEO campaigns. It typically connects to various data sources, such as Google Analytics and Search Console, and presents the data in an easy-to-understand format.
There are a few key factors to consider when choosing an SEO reporting tool. Firstly, think about the data sources you want to connect to. Make sure the tool you choose supports the data sources you need. Secondly, consider the features and capabilities of the tool.
Do you need real-time data updates? Customizable dashboards? Automatic report scheduling? Make a list of the features that are most important to you and look for a tool that matches your needs. Finally, consider your budget. Some tools, like Looker (Google Data Studio), are free, while others can be quite expensive.
Many SEO reporting tools offer free trials or free versions with limited features, so you can test them out before committing to a purchase. Databox, for example, offers an extensive free version.
Conclusion
In conclusion, choosing the right SEO reporting tool can greatly improve your ability to track and analyze your website’s performance, as well as keep an eye on your competitors and industry trends. The five tools discussed in this article, Databox, Supermetrics, DashThis, Klipfolio, and Looker/Google Data Studio, all offer unique features and capabilities that can help you make data-driven decisions and create comprehensive reports for your clients or stakeholders.
Just be sure to consider the data sources you need, the features that are most important to you, and your budget when selecting a tool. With so many options out there, you are sure to find the right one for your needs!
