Working on a tight budget? You don’t have to sacrifice quality when it comes to your SEO strategy. While free SEO tools may offer limited features compared to their paid counterparts, they’re certainly better than not using any tools at all.
To help you get started, I’ve curated a list of the best free SEO tools, all of which are available without requiring a subscription.
Read on to discover the tools that can improve your SEO efforts.
Accuranker Free SEO Tools
Accuranker is a paid keyword rank tracking software that also offers some invaluable free SEO tools for experts.
Live SERP Checker
This tool allows you to see how SERPs appear for any keyword. It is free for up to 5 searches per day and delivers rankings from any location and language. The SERP Checker shows both paid and organic results for mobile or desktop devices.
Google Grump
Google Grump rating monitors fluctuations in Google’s rankings. It calculates the average number of rank changes across the top 100 results for each keyword. This tool is extremely useful for identifying Google algorithm updates.
SERP Analysis
This tool provides insights into a website’s organic traffic and rankings. It offers valuable data, such as the number of keywords, average rank, average CTR, ranking distribution, and top competitors—all for free.
SEMRush Free SEO Tools
SEMRush is a well-known SEO software that offers a lot of features in its paid plan. However, it also provides a wide array of free tools.
Free Website Traffic Checker
SEMRush’s Free Website Traffic Checker offers snapshots of traffic statistics for any website. This tool reveals crucial metrics like visits, traffic by country and device, top keywords, and more. The backlink analysis feature is also available for free.
Semrush Sensor
The SEMrush Sensor monitors SERP volatility over the last 30 days, categorized by sectors. The sensor score is determined by analyzing the rankings for a fixed set of keywords daily and measuring how much has changed by day’s end. A high volatility score often indicates a Google Update, helping you understand if ranking fluctuations are update-related.
Ahrefs Free SEO Tools
Ahrefs is another excellent SEO tool that generously offers free features, albeit with some limitations.
Webmaster Tools
Ahrefs’ Webmaster Tools fill the gaps left by Google Search Console, providing better insights into backlinks and search traffic.
Backlink Checker
This free version of Ahrefs’ Backlink Checker offers metrics like domain rating, number of backlinks, and linking websites. For more data, a paid subscription is required.
Broken Link Checker
As the name suggests, this tool identifies broken links on your website, both inbound and outbound. Fixing these can improve your SEO rankings and website navigation.
Website Authority Checker
This tool measures the authority of any website using Ahrefs’ ‘Domain Rating’ scale, which ranges from 0 to 100. A higher Domain Rating signifies a more authoritative website.
Keyword Generator
Ahrefs’ Keyword Generator tool offers up to six keyword ideas reports. While a paid plan provides more data, the free plan is still generous.
SERP Checker
The SERP Checker tool analyzes the top 10 rankings for any keyword in 243 countries, offering SEO metrics to gauge competition and understand keyword difficulty.
SEO Toolbar
The Ahrefs SEO Toolbar is a free extension for Chrome and Firefox, providing valuable SEO data for the pages and websites you visit.
WordPress Plugin
Ahrefs’ SEO WordPress Plugin helps automate content audits, monitor backlinks, and increase organic traffic to your WordPress website.
Keyword Rank Checker
This tool allows you to see where you rank for any keyword in 243 countries, offering additional data on the top-ranking websites.
Keyword Difficulty Checker
The Keyword Difficulty Checker helps you understand the competitiveness of ranking for a specific search query in organic search results.
WhatsMySerp Free SEO Tools
WhatsMySerp is a budget-friendly rank tracker that also offers some free features.
SERP Checker
This tool allows you to check the top 100 Google search results for any keyword, in multiple countries, and from either mobile or desktop devices. It is free for 10 checks per day.
WMS Everywhere
WMS Everywhere is a free browser extension for keyword research, providing access to search volume, cost-per-click, and related keywords directly from Google search results.
In Conclusion
Navigating the world of SEO can be daunting, especially when you’re on a budget. But as we’ve demonstrated, there are plenty of robust free tools designed to help you optimize your online presence. Whether you’re looking for in-depth analysis, real-time ranking updates, or backlink evaluations, these tools offer some of the best DIY SEO software options available today. Each tool has its unique strengths, but they all provide valuable insights that can help improve your website’s SEO performance. So, don’t let budget constraints hold you back; start leveraging these free resources to elevate your SEO game and achieve your digital marketing goals.
