Best SEMRush Alternatives

As an online marketer, blogger, or affiliate, you’re always on the lookout for new tools to help improve your SEO game. Sometimes, SEO tools can be quite expensive, such as the price of SEMRush. In this blog post, I will explore some of the best all-in-one SEO software alternatives to SEMRush that won’t break the bank. Some of them are also great DIY SEO tools, thanks to their easy-to-use interface and features.

I’ll dive deep into 7 powerful tools that can successfully replace all of SEMRush’s functionalities or even a part of it: SE Ranking, Serpstat, Ahrefs, SpyFu, SEO PowerSuite, and Raven Tools. Each of these platforms offers unique features and capabilities that make them worthy competitors to SEMRush in terms of keyword research, site audit tools, and backlink analysis. Get ready to discover new insights about these top-notch SEMRush alternatives!

1. SE Ranking


SE Ranking is an all-in-one SEO software that offers an array of tools for optimizing websites, tracking rankings, and analyzing competitors. The software features a user-friendly interface that enables users to navigate and utilize its extensive functionalities with ease.

SE Ranking offers a variety of features for website optimization, including a keyword rank tracker, on-page SEO checker, website audit tool, backlink checker, and competitor analysis tool.

With its user-friendly interface and affordable pricing, the tool is an excellent choice for businesses of all sizes looking to improve their SEO performance, track their rankings, and analyze their competitors’ online strategies.

Comparison to SEMRush

SE Ranking and SEMRush are two of the most popular SEO software tools on the market, each with its own unique features and benefits. While both platforms offer a variety of tools for website optimization and competitor analysis, there are some notable differences between the two.

One of the standout features of SE Ranking is its affordability. Compared to SEMRush, SE Ranking offers similar tools and features at a lower price point. SE Ranking’s plans start at just $49 per month, while SEMRush’s plans start at $129.95 per month, making it a more budget-friendly option for businesses of all sizes.

Another significant advantage of SE Ranking is its user-friendly interface. The software is designed with a simple and intuitive layout, making it easy for users to navigate and utilize its extensive features. In contrast, SEMRush can be overwhelming for new users due to its extensive range of tools and features.

While SEMRush is an excellent SEO tool, SE Ranking offers a range of unique features and benefits that make it a more budget-friendly and user-friendly option. With its comprehensive competitor analysis tool, automatic keyword rank tracking, and practical website audit recommendations, SE Ranking is an excellent choice for businesses of all sizes looking to improve their website’s SEO performance and outrank their competitors.


SE Ranking offers a range of pricing plans to suit different business needs and budgets. Their plans include:

  • Essential: $49 per month, ideal for freelancers.
  • Pro: $109 per month, suitable for small agencies and teams.
  • Business: $239 per month, designed for mid-size agencies and businesses.

SE Ranking also offers a custom plan option for larger businesses with more extensive needs. Additionally, they offer a 14-day free trial for new users to test the software’s features and determine if it’s the right fit for their business. Try SE Ranking!

2. Serpstat


Serpstat is an SEO platform that offers tools for keyword research, competitor analysis, rank tracking, and website optimization. Its comprehensive keyword research tool provides data on search volume, competition level, and related keywords, while its site audit and backlink analysis features help identify areas for improvement.

With Serpstat, users can track keyword rankings over time and receive recommendations for on-page optimization. It is a powerful tool for improving website performance and search engine visibility, suitable for both seasoned SEO professionals and small business owners.

Comparison to SEMRush

Serpstat is generally more affordable than SEMRush, making it a good option for small businesses or those with a limited budget. It also offers more in-depth data for keyword research, including information on top-performing pages and domains for a particular keyword.

SEMRush, on the other hand, offers a wider range of tools and features, including social media analytics and advertising research. It also has a larger user base and more extensive integrations with other marketing tools.

Ultimately, the choice between Serpstat and SEMRush depends on individual needs and budget. Both platforms are powerful SEO tools that can help improve website performance and search engine visibility.


Serpstat offers a range of pricing plans to suit different needs and budgets. Here are the current prices:

  • Lite plan: $69/month.
  • Standard plan: $149/month.
  • Advanced plan: $299/month.
  • Enterprise plan: $499/month.

Serpstat also offers a free trial to test out the platform before committing to a paid plan. Try Serpstat!

3. Ahrefs


Ahrefs is a cloud-based software that provides users with comprehensive data on backlinks analysis, keyword management, site audit tool capabilities among other essential SEO functions. With an extensive database, Ahrefs stands as one of the top SEO tools in the market today.

The main disadvantages are that the tool is slightly more expensive than some alternatives, especially for smaller businesses or freelancers and unfortunately, it has no free plan or free trial available.

Comparison to SEMRush

While both Ahrefs and SEMRush are powerful SEO tools that offer similar features such as keyword management, backlink analysis tool capabilities, and site audits; there are some differences between the two platforms. Ahrefs is known for its extensive database covering links and keywords which provides users with highly accurate data when compared to other SEO platforms. On the other hand, SEMRush offers additional features like PPC (Pay-Per-Click) advertising research tools not found in Ahrefs’ platform.

In terms of pricing plans, Ahrefs can be comparable to SEMRush, depending on the package. However, considering its comprehensive set of SEO functions coupled with an intuitive user interface makes it a worthy alternative for those looking beyond what SEMRush has to offer.

Ahrefs is a powerful tool that can help online marketers and bloggers maximize their SEO potential. With its comprehensive features, it’s an excellent alternative to SEMRush for those looking for more robust insights into website performance.


Ahrefs offers 4 plans:

  • Lite: $99 per month – Ideal for small businesses with limited budgets.
  • Standard: $199 per month – Suitable for freelance SEOs and marketing consultants who need more advanced features.
  • Advanced: $399 per month – Designed for larger companies or agencies managing multiple projects simultaneously.
  • Enterprise: $999 per month – Tailored specifically for large-scale digital marketing agencies handling numerous clients at once.

Pay annually and get 2 months free. Try Ahrefs!

4. SpyFu

SpyFu SEO Tool

If you’re looking for a powerful SEO tool that focuses on competitor analysis, SpyFu is one of the top SEMRush alternatives worth considering. This cloud-based software provides valuable insights into your competitors’ strategies and helps you identify opportunities to improve your own online presence.

SpyFu specializes in providing data on competitors’ keywords, backlinks, and PPC campaigns. It offers comprehensive reports that allow users to analyze their competition’s strengths and weaknesses effectively. With its user-friendly interface and robust features, SpyFu has become a popular choice among online marketers, bloggers, and affiliates seeking an all-in-one SEO solution.

Comparison to SEMRush

SpyFu’s main strength lies in its competitor analysis capabilities, making it a strong contender among top SEO tools. While it may not offer as many features as SEMRush, such as content marketing or social media tracking, SpyFu excels at providing insights into competitors’ strategies through its keyword research and backlink analysis tools.

In terms of pricing, SpyFu is more affordable than SEMRush for those on a tight budget. However, if you require advanced site audit capabilities or comprehensive content marketing solutions, you might find that the additional cost of SEMRush is worth the investment.


Here are the SpyFu pricing plans:

  • Basic Plan: $39 per month.
  • Professional Plan: $39 for the 1st month and $79/month thereafter.
  • Team Plan: $299 per month.

No matter what plan you choose, you’ll get unlimited access to all the SpyFu data you want. A 30-day money-back guarantee policy is available too. Try SpyFu!

5. Raven Tools

Raven Tools SEO All in One

Raven Tools is a software platform designed for online marketers, advertisers, and SEO professionals, providing a suite of tools for managing and optimizing digital marketing campaigns. The platform offers a range of features, including website auditing, keyword research, backlink analysis, social media management, PPC advertising management, and reporting.
Using Raven Tools, users can perform a comprehensive analysis of their website’s performance, identify areas for improvement, and optimize their content and online presence to increase visibility and attract more traffic.

Comparison to SEMRush

Raven Tools offers a solid alternative to SEMRush, especially if you’re looking for an all-in-one solution that covers multiple aspects of digital marketing, such as SEO, PPC campaigns, and social media management. While it may not have quite the same level of advanced features found in SEMRush, Raven Tools still provides plenty of useful tools and resources at a more affordable price point than its competitor. However, users who require more extensive capabilities or are working with larger budgets might find SEMRush better suited to their needs.


Raven Tools offers 5 plans:

  • Small Biz: $39 per month – Includes access to all core features for one user with up to two domains.
  • Grow: $139 per month – Provides advanced functionality, such as white-label reports and API access, for eight users working on eight domains.
  • Thrive: $249 per month – Best for large companies that manage a maximum of 160 domains.
  • Lead: $399 per month – Ideal for agencies that manage a maximum of 320 domains.
  • Tailored plans: Contact Raven Tools directly if you need custom pricing options or have specific requirements not covered by the standard plans.

Try Raven Tools for free!

6. SEO PowerSuite

SEO PowerSuite

If you’re seeking a comprehensive SEO toolset, SEO PowerSuite offers a compelling alternative to SEMRush. This all-in-one platform provides a broad range of features that can rival those of SEMRush.

Comprised of four distinct tools – Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant – SEO PowerSuite operates seamlessly to deliver users everything they need for effective keyword research, backlink analysis, site auditing, rank tracking, and more.

  • Rank Tracker provides users with the ability to monitor their website’s rankings on search engines such as Google and Bing, while also delivering valuable insights into keyword performance.
  • Website Auditor analyzes entire websites for technical issues that could impact their search engine visibility, while also offering suggestions on how to address them.
  • SEO SpyGlass enables users to analyze their competitors’ backlinks, allowing them to develop an effective link-building strategy.
  • LinkAssistant helps users identify high-quality link prospects and manage outreach campaigns efficiently.

Comparison to SEMRush

When compared to SEMRush, SEO PowerSuite provides a more affordable alternative without compromising too much functionality. While it may not offer the full range of features available in SEMRush, SEO PowerSuite still provides users with everything they need to optimize their website’s performance.

The platform boasts a reasonable cost structure and user-friendly interface, making it an excellent choice for digital marketers looking to enhance their SEO activities.


One of the standout features of SEO PowerSuite is its ability to offer both free and paid versions. The free version allows users to test the software before committing financially, albeit with limited access. For those requiring more advanced functionality, the tool offers two paid plans:

  • The Professional Plan at $299/year, which is ideal for individuals or small businesses that require full functionality without the need for white-label reports or API access.
  • The Enterprise Plan at $699/year, which is better suited for larger businesses, agencies, and SEO professionals that require additional features such as white-label reporting and API access.

Try SEO PowerSuite!


What is the best alternative to SEMRush?

The best alternative to SEMRush depends on your specific needs and budget. Some popular alternatives include Ahrefs, SE Ranking and Serpstat. Each tool offers unique features and benefits that cater to different aspects of online marketing.

What is the drawback of SEMRush?

The main drawback of SEMRush is its pricing structure which can be expensive for small businesses or individual users. Additionally, some users may find its interface overwhelming due to the vast amount of data available.


When it comes to finding the right SEMRush alternative, it’s important to weigh several factors to ensure you make the right choice for your business. While there are many options available, not all are created equal.

If you’re seeking a more comprehensive toolset with a wide range of features, Ahrefs may be the perfect solution for you. Ahrefs offers an impressive suite of tools, including competitor analysis, keyword research, and backlink tracking, all of which can help you improve your online presence and gain a competitive edge.

However, if pricing is a primary concern, then SE Ranking and Serpstat may be your best options. Both platforms offer a range of features at a more affordable price point than many of their competitors, making them an excellent choice for budget-conscious businesses.

Make sure to take advantage of the free trial periods offered by each tool. This will give you the opportunity to test out the features and functionality and make an informed decision that aligns with your business needs.

Laura Hera

Laura Hera

Laura Hera is a knowledgeable SEO Expert with a passion for affiliate marketing. With a solid understanding of the technical aspects of SEO, affiliate marketing, and digital marketing, she is able to create tailored strategies that get results. Laura knows how to use the latest technologies and strategies to optimize websites for search engine visibility, build successful campaigns, and drive engagement and conversions.

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