Best SE Ranking Alternatives in 2023

If you’ve been looking for an alternative to SE Ranking, or if you feel that SE Ranking hasn’t quite hit the mark, you’re in luck: I’ve gathered a list of 4 SEO tools that can replace SE Ranking.

SE Ranking’s prices kick off at $49/month and can rise up to $239/month for a monthly subscription. However, with a yearly commitment, you can save up to 20%.

Some of the notable features included in SE Ranking are:

  • Keyword Rank Tracker: This tool offers extensive keyword tracking data for your website and competitors.
  • Website Audit: It provides an easy-to-understand dashboard displaying key metrics and advice on resolving them.
  • Competitor Analysis Tool: Offers a comprehensive report on competitor activities, including traffic, keywords, backlinks, and ads.
  • Backlink Checker: This tool assists in identifying the most backlinked content and strategizing to acquire similar backlinks.

The 4 Best Alternatives to SE Ranking You Should Consider

There are several comprehensive SEO tools on the market, but these four alternatives to SE Ranking really stand out. They effectively cover all your SEO needs. Although each one is excellent, if I were to pick just one, I’d go with SEMRush for its advanced features and immense data richness.

1. SEMRush


SEMRush is a comprehensive SEO tool offering a host of features, including site auditing, keyword tracking, competitor analysis, traffic analytics, and much more. It goes beyond the features offered by SE Ranking, offering more detailed and actionable data.

SEMRush also offers several unique tools:

  • Keyword Magic Tool: It provides a list of best keywords for over 100 countries.
  • SEO Content Template: This tool generates a tailored SEO recommendation for your content based on up to 30 target keywords.
  • Keyword Gap: It enables you to compare your keyword profile with your competitors’.
  • Traffic Analytics: This tool gives insights into competitors’ website traffic stats.


SEMRush’s monthly plans start at $129.95 and go up to $499.95. Although the prices are higher compared to SE Ranking, the platform permits more projects and offers superior features.

SEMRush offers a free trial that allows you to get a feel for its impressive capabilities. Try SEMRush!

Comparison between SEMRush and SE Ranking

SEMRush and SE Ranking are two highly effective SEO tools, each offering distinctive capabilities and value.

SEMRush is recognized for its advanced features and in-depth data. It excels in areas such as keyword research, site auditing, competitor analysis, and traffic analytics. It’s a preferred tool for experienced SEO professionals who require extensive insights. However, this premium functionality comes with a higher cost, with plans starting at $129.95 per month.

On the other hand, SE Ranking provides a robust suite of SEO tools that include website auditing, backlink checking, and competitor analysis. Its platform is somewhat more complex but versatile, accommodating a range of SEO tasks. With pricing starting at $49 per month, SE Ranking offers a more budget-friendly option, particularly appealing to small businesses and freelancers.

The decision between the two depends on your specific requirements, budget, and the depth of complexity you’re looking for in your SEO strategies.

2. Serpstat


Serpstat is a well-recognized all-in-one SEO platform designed for SEO experts. It offers five key modules, each with its unique function:

  • Rank Tracking: Tracks search result rankings for your domain and its competitors.
  • Backlink Analysis: Provides detailed data about backlinks, anchors, and link types.
  • Keyword Research: Gives best keyword suggestions for content improvement or creation.
  • Site Audit: Detects technical issues that might affect Google visibility and provides detailed recommendations on how to solve them.
  • Competitor Research: Analyzes competitors’ strategies and helps replicate them on your website.


Serpstat offers four packages starting at $69 per month and going up to $499, with an option to contact them for a custom enterprise package. Try Serpstat for free!

Comparison between Serpstat and SE Ranking

Serpstat and SE Ranking are both comprehensive SEO tools, each with unique advantages and considerations.

Serpstat stands out with its five dedicated modules: rank tracking, backlink analysis, keyword research, site auditing, and competitor research. It’s a powerful tool for SEO professionals, offering in-depth analytics and recommendations. However, its interface may require a bit of a learning curve, especially for beginners. Serpstat’s pricing starts at $69 per month, making it an affordable choice for the range of features it offers.

SE Ranking, meanwhile, provides an array of SEO tools including website audits, backlink checker, and competitor analysis tool. Its interface is more complex but is known for its customizability and extensive features. It’s quite budget-friendly, with plans starting at $49 per month, catering primarily to small businesses and freelancers. The decision between Serpstat and SE Ranking largely depends on specific needs, budget, and the level of detail you desire in your SEO data.

3. Mangools


Mangools is another fantastic alternative to SE Ranking, known for its user-friendly interface and comprehensive SEO features. It covers most of the capabilities that SE Ranking offers, but presents the information in an intuitive, easy-to-navigate way.

Mangools’ most popular tools include:

  • KWFinder: This tool allows you to find long-tail keywords with low SEO difficulty. It’s perfect for finding niche-specific keywords that your competitors might have overlooked.
  • SERPWatcher: With this feature, you can track your website’s ranking for specific keywords over time, helping you keep a close eye on your SEO progress.
  • SERPChecker: This tool provides you with a detailed analysis of your SERP competitors, helping you strategize effectively to outrank them.
  • LinkMiner: Here, you can analyze your website’s backlink profile, and the tool even helps identify the most powerful backlinks of your competitors.
  • SiteProfiler: This is an SEO metrics & insights tool that gives an overview of any website’s SEO metrics, top content, backlinks, and competitors.


Mangools’ pricing plans start from $29.90 per month for the Basic plan and go up to $79.90 per month for the Agency plan. These prices reflect an annual billing cycle, while monthly billing is slightly higher. Considering the number of robust tools included in each plan, Mangools offers great value for money.

You can try Mangools for free with a 10-day trial, with no credit card required.

Comparison between Mangools and SE Ranking

Mangools is known for its user-friendly interface and simplicity, making it an ideal choice for beginners in SEO. Its standout features include KWFinder for keyword research and LinkMiner for backlink analysis. SE Ranking, while more complex, offers a comprehensive suite of SEO tools including website audit, backlink checker, and a competitor analysis tool.

In terms of pricing, Mangools is more affordable, starting at $29.90 per month for the Basic plan. SE Ranking, while pricier, starting at $39.20 per month, offers a broader set of features. These prices reflect an annual billing cycle. The choice between the two depends largely on specific user needs, budget, and preference for simplicity or comprehensive data.

4. Ahrefs


Ahrefs is a comprehensive SEO tool that combines multiple features including keyword research, site auditing, link building, competitor analysis, and traffic analytics among others. It covers all of the features offered by SE Ranking but with a more detailed dataset.

Beyond SE Ranking’s features, Ahrefs offers several additional tools:

  • Organic Keywords Report: It shows the keywords driving the most organic traffic to your site or competitors.
  • Backlink Database: It offers updated link statistics which are valuable for discovering new link-building opportunities.
  • Content Explorer: Discover popular content in your niche to guide your content strategy.
  • SEO Toolbar: This allows you to get instant SEO metrics for any web page right in your browser.


Ahrefs has four monthly plans, starting at $99 and going up to $999. While it might seem pricey, the wealth of features provided justify the cost.

Comparison to Ahrefs

Ahrefs and SE Ranking are both powerful SEO tools, but they cater to different user needs and budgets.

Ahrefs is renowned for its extensive data and superior backlink analysis capabilities. Its keyword research tool is also robust, providing in-depth keyword data and competitive analysis. However, Ahrefs is premium-priced, starting at $99 per month for the Lite plan, making it more suitable for larger businesses or experienced SEO professionals who require detailed insights.

SE Ranking, on the other hand, offers a wide range of features such as keyword rank tracking, website auditing, and backlink monitoring. Its interface is a bit more complex but it also provides a comprehensive SEO toolkit. Starting at $49 per month, SE Ranking is a more affordable alternative suitable for small businesses or freelancers seeking a well-rounded SEO tool at a lower cost.


Choosing the best SE Ranking alternative requires careful consideration, but fortunately, there are a lot of SEO tools that exceed SE Ranking. Take your time to explore the alternatives by signing up for free trial accounts. With the wealth of options available, you’re bound to find a tool that perfectly fits your needs!

These alternatives offer more advanced features than SE Ranking, and some even offer superior functionality at a more affordable price point, like Mangools and SEMRush. So go ahead, give them a try!

Laura Hera

Laura Hera

Laura Hera is a knowledgeable SEO Expert with a passion for affiliate marketing. With a solid understanding of the technical aspects of SEO, affiliate marketing, and digital marketing, she is able to create tailored strategies that get results. Laura knows how to use the latest technologies and strategies to optimize websites for search engine visibility, build successful campaigns, and drive engagement and conversions.

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