Best On-Page SEO Tools For 2023 (Free & Paid)

In today’s competitive digital landscape, having a well-optimized website is crucial for attracting organic traffic and staying ahead of your competition. As an SEO expert and passionate blogger, I understand the challenges faced by businesses and website owners in achieving top search engine rankings. That’s where on-page SEO comes in! On-page SEO refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It’s the foundation of any successful SEO strategy, and the good news is that it’s entirely within your control.

To help you succeed in this endeavor, I’ve taken the time to dive deep into the world of on-page SEO tools. These powerful platforms are designed to simplify the optimization process and provide valuable insights, making it easier than ever to boost your rankings. In this comprehensive article, I’ll be covering some of the best on-page SEO tools available today, including Surfer SEO, SE Ranking, Frase, PageOptimizer Pro, SEMrush, RankMath, and Yoast.

Each of these tools offers unique features and capabilities to help you analyze, optimize, and monitor your website’s on-page SEO performance. From keyword research and content optimization to technical analysis and competitor insights, these tools are essential for any website owner or digital marketer looking to dominate the search engine results pages (SERPs).

So, buckle up and get ready to discover how these incredible on-page SEO tools can make a world of difference for your website’s rankings.

1. Surfer SEO

Surfer SEO on page optimization

Surfer SEO is a game-changer for me, simplifying the optimization process and providing data-driven insights. With its Content Editor, I receive real-time suggestions on keyword usage and content length while writing, helping me create content that appeals to both humans and search engines.

The SERP Analyzer is another standout feature. It allows me to analyze top-ranking pages for my target keywords and understand the trends contributing to their success. This enables me to optimize my content accordingly and improve my chances of ranking higher.

I also love Surfer SEO’s Keyword Research tool, which identifies relevant, high-performing keywords and provides crucial data like search volume and competition. It helps me focus my efforts on the most promising keywords for my niche.

Using Surfer SEO is a breeze. You create a project, enter your target keywords, and the tool provides actionable insights and suggestions to optimize your content.


surfer seo pricing

With plans starting at $59 per month, it’s an investment that’s well worth it for the benefits it provides. Plus, when you pay annually, you can enjoy a 17% discount. Create an account!

2. SE Ranking

SERanking On-Page SEO Checker

SE Ranking is an all-in-one SEO platform that offers a comprehensive suite of tools for optimizing your website’s on-page performance. From keyword research and competitor analysis to website auditing and rank tracking, SE Ranking provides everything you need to create and maintain a search-engine-friendly website.

Some of the key features that caught my attention while I was testing the tool were the On-Page SEO Checker, which analyzes your web pages and provides detailed recommendations for improvement. This tool identifies issues with meta tags, header tags, keyword density, and more, making it incredibly easy to optimize your content for search engines.

To get started with SE Ranking, simply sign up for a free trial, create a project for your website, and explore the various features at your disposal. The user-friendly interface and extensive knowledge base make it easy to navigate the platform and make the most of its powerful tools.



SE Ranking offers flexible, affordable pricing plans to cater to your unique needs and budget. With plans starting at just $49 per month, you can unlock a powerful suite of SEO tools without breaking the bank. Each pricing plan is carefully designed to provide the features and capabilities you need at various stages of your business growth. Plus, you can save even more by choosing an annual subscription, which comes with a generous discount.

Start 14-Day Free Trial. No credit card required!

3. content editor is a powerful AI-powered content optimization tool that’s designed to help you create search engine-friendly content, outrank your competitors, and drive more organic traffic to your website. The platform leverages artificial intelligence to analyze top-performing content in your niche, providing you with actionable insights and data-driven recommendations to optimize your own content.

To get started with, simply sign up for an account, create a new document, and enter your target keyword. The platform will generate a content brief with valuable insights, helping you craft well-optimized content that appeals to both users and search engines. You can also use the Content Optimization feature to analyze and improve your existing content, ensuring it’s aligned with the top-performing pages in your niche.


When it comes to pricing, provides a variety of plans tailored to fit various needs and budgets. The Solo plan, at just $14.99 per month, lets you write and optimize 4 articles each month. The Basic plan, priced at a reasonable $44.99 per month, covers writing and optimization for up to 30 articles per month. And for those seeking limitless possibilities, the Premium plan, which comes in at $114.99 per month, grants you unlimited article writing and optimization.

Get started with a 5-day trial for only $1. Cancel anytime!

4. PageOptimizer Pro

PageOptimizer Pro

PageOptimizer Pro, or POP for short, is an advanced on-page optimization tool developed by Kyle Roof, a well-known SEO expert. Designed to help you optimize your website’s content based on data-driven insights, POP analyzes the top-ranking pages for your target keywords and provides actionable recommendations to enhance your content’s performance in search engine results.

To get started with PageOptimizer Pro, simply sign up for an account and enter your target keyword and URL. POP will then analyze your content and the top-ranking pages for your keyword, generating a comprehensive report with recommendations for improving your on-page optimization. Simply follow the recommendations provided, make the necessary changes to your content, and watch as your search engine rankings improve.


PageOptimizer Pro pricing

When it comes to pricing, PageOptimizer Pro offers three plans to choose from: Basic at $27 per month, Premium at $38 per month, and Unlimited at $49 per month, which allows for generating unlimited reports each month.

5. SEMRush

SEMRush Writing Assistant

SEMRush is a comprehensive, all-in-one digital marketing suite that covers various aspects of SEO, including on-page optimization. With an extensive suite of features and tools, SEMRush makes it easier than ever to analyze your website’s performance, identify areas for improvement, and optimize your content for search engines.

Among its numerous features, SEMRush includes a content marketing module that addresses SEO recommendations for content creation. This module streamlines the process of developing SEO-friendly content, from generating actionable briefs with just a few clicks using the SEO Content Template tool, to the SEO Writing Assistant, which helps optimize your content in real-time.



SEMRush provides three paid plans to choose from. The most affordable option is the Pro plan, priced at $129.95, followed by the Guru plan at $299.95. The most premium offering, designed for large agencies and enterprises, is the Business plan, which comes in at $499.95. When you commit to a full year, SEMRush offers a generous discount of up to 17%. 

6. RankMath

rankmath wordpress plugin

RankMath is an all-inclusive WordPress SEO plugin that provides a wealth of features to optimize your site’s content in line with SEO best practices. The plugin’s strengths stem from its wide range of capabilities, which include content optimization, technical SEO audits, and local SEO enhancement. In addition to traditional SEO tools, RankMath is the first SEO plugin to incorporate AI through its Content AI feature.

This AI-driven component offers dynamic suggestions, intelligent recommendations, and much more. The interface is user-friendly and boasts various features for content optimization, such as an analytics module, GA4 integration, an advanced schema generator, and even a rank tracker integrated within the WordPress dashboard.


rankmath pricing

RankMath offers a free version with a broad selection of features, making it accessible to users with diverse budgets. For those seeking more advanced functionality, RankMath provides three paid plans:

  • Pro: Priced at $59 per year, this plan is ideal for bloggers, individuals, and solo entrepreneurs.
  • Business: At $199 per year, this option is perfect for freelancers, business owners, and agencies.
  • Agency: The most premium plan, priced at $499 per year, is tailored for agency owners with high volume requirements.

Try RankMath for Free!

7. Yoast

Yoast SEO

Yoast is a versatile WordPress SEO plugin that offers a multitude of features to help you optimize your content according to SEO best practices. The plugin’s SEO analysis feature enables you to fine-tune your content for specific keywords, increasing the likelihood of your pages ranking higher in search results. Beyond SEO, Yoast also assesses your content’s readability, offering suggestions to make your text more engaging and approachable for your target audience.

In addition to content optimization, Yoast allows you to automatically generate XML sitemaps for your website and add structured data to your content. This increases the chances of your pages appearing as rich snippets in search results, further enhancing your online presence.


Yoast Pricing

When it comes to pricing, Yoast offers both a free version with basic features and a premium version with advanced functionality. The free version is an excellent starting point for those new to SEO, while the premium version, priced at $99 per year for one site, provides additional features such as multiple focus keywords, internal linking suggestions, and content insights.


What are the essential on-page SEO factors to optimize for?

Essential on-page SEO factors to optimize for include title tags, meta descriptions, header tags (H1, H2, etc.), keyword usage and density, internal and external linking, image optimization (alt tags and file size), URL structure, and content quality and readability.

Can using multiple on-page SEO tools improve my website’s performance?

Yes, using multiple on-page SEO tools can improve your website’s performance. Each tool has its unique strengths and features, and by combining them, you can gain a more comprehensive understanding of your site’s optimization needs and address various aspects of on-page SEO effectively.

How often should I use on-page SEO tools to optimize my website?

Ideally, you should use on-page SEO tools regularly to optimize your website. This includes whenever you create or update content, and periodically to ensure that your site remains optimized in line with current SEO best practices and search engine algorithm updates.

Are there any free alternatives to the mentioned on-page SEO tools?

Yes, there are free alternatives to the mentioned on-page SEO tools. For instance, Yoast and RankMath provide free versions of their plugins with basic features, although these options are limited to WordPress plugins. Additionally, SEMRush On-Page SEO Checker and Wincher On-Page SEO Checker are two more free tools you can utilize to enhance your on-page SEO efforts.


In conclusion, on-page SEO is essential for optimizing your website’s content and ensuring high search engine rankings. Among the variety of available tools, Surfer SEO and SE Ranking stand out as top contenders, offering an excellent suite of features to cater to different needs and budgets.

I highly recommend trying these tools by taking advantage of their free trials, allowing you to determine which best suits your specific requirements. By leveraging the right tools and maintaining a proactive approach, you can significantly improve your website’s performance and achieve better visibility in search results.

Laura Hera

Laura Hera

Laura Hera is a knowledgeable SEO Expert with a passion for affiliate marketing. With a solid understanding of the technical aspects of SEO, affiliate marketing, and digital marketing, she is able to create tailored strategies that get results. Laura knows how to use the latest technologies and strategies to optimize websites for search engine visibility, build successful campaigns, and drive engagement and conversions.

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