7 Best Link Tracking Software for Affiliate Marketers in 2023

Imagine being able to see the exact path your visitors take as they click through your affiliate links, and being able to measure the effectiveness of each campaign in real-time. With link-tracking software, this is now a reality.

It’s like having a crystal ball in the mind of your audience, providing you with the knowledge and power to make data-driven decisions and maximize ROI. Whether you’re looking to increase conversions, boost sales, or simply understand your audience better, link-tracking software is the key to unlocking your affiliate marketing potential, and it’s all available in the palm of your hand.

What is the best link-tracking software for affiliate marketers?

With so many link-tracking software solutions out there, it can be difficult to know which one is best for you and your affiliate campaigns. After years of experience with various types of link tracking software, I’m here to provide the top seven that every affiliate marketer should consider in 2023 – they are sure to bring invaluable insights into your marketing strategy.

  • ClickMagick – Best for tracking conversions and optimizing click performance.
  • ClickMeter – Best all-in-one solution for webmasters and online business owners.
  • Voluum – Best for affiliate marketers who need detailed analytics.
  • Scaleo – Best for advanced tracking, data visualization, and optimization.
  • Bitly – Best for creating shortened URLs and link customization.
  • Improvely – Best for detailed conversion tracking and click fraud prevention.
  • LinkTrackr – Best for tracking detailed information about your visitors.


With powerful link-tracking features, ClickMagick allows you to keep tabs on your entire sales funnel to determine where your efforts are yielding positive results. And the best part? It works with almost every advertising channel out there.

But ClickMagick isn’t just a one-trick pony. Its advanced retargeting and integrated affiliate marketing tools will help you boost your conversion rates and make the most of your campaigns. Plus, with automated bot filtering, you can trust that the analytics and statistics you’re seeing are accurate. And if you ever need a little extra help, their expert academy is packed with the latest tips and tricks to keep you ahead of the game.

One of the standout features of ClickMagick is its advanced attribution modeling. This feature gives you a much better understanding of which users are actually converting, so you can focus your efforts on the right people. And, with the GEO and mobile targeting feature, you can send visitors to custom landing pages based on their location or device, resulting in an immediate boost in conversions.


  • Advanced attribution modeling
  • Automated bot filtering
  • Integrated affiliate marketing tools
  • GEO and mobile targeting feature


  • Limited tutorial videos in its academy
  • Reports can be slow to generate at times


  • Starter – $37/month
  • Standard – $97/month
  • Pro $197/month

There is a 14-day free trial available.


ClickMeter is a must-have tool for businesses looking to take their marketing efforts to the next level. With its advanced link tracking and real-time monitoring capabilities, it provides a comprehensive view of your marketing campaigns.

But what sets ClickMeter apart is its specific tools tailored to the needs of publishers and affiliate marketers. The location-based segmentation feature allows you to target your audience more effectively, while the anti-fraud measures provide added security for advertisers. Affiliate marketers will also appreciate the ability to cloak links and hide destination URLs.

With a proven track record and over 100,000 businesses already using it, including major companies like Payoneer and L’Oréal, ClickMeter is a reliable and effective solution for streamlining and optimizing your marketing efforts.

In addition, ClickMeter offers a user-friendly interface that allows you to easily monitor and share the results of your links with your team or clients. The dashboards are customizable and the data can be exported to excel or CSV files. It also offers integration with other platforms like Google Analytics, Facebook Ads, and more.


  • Location-based segmentation
  • Reliable and secure platform
  • User-friendly interface
  • Integration with other platforms


  • Can be costly compared to other services
  • Steep learning curve at first


  • Medium – $29/month
  • Large – $99/month
  • X-Large – $349/month

There is a 30-day money-back guarantee available.


Voluum is an AI-powered, cloud-based tool that offers an array of features that make tracking, analyzing, and improving your campaigns a breeze. With Voluum, you have access to an impressive range of metrics, including real-time data on visits and clicks, allowing you to make data-driven decisions about your marketing strategy.

The Application Programming Interface (API) feature is particularly useful for developers, giving them remote control over their accounts and allowing them to make changes without having to log in.

One of the most innovative features of Voluum is the Automizer, which allows you to connect Voluum with your traffic sources through API, creating auto-rules that pause or activate campaigns based on performance. For example, if you notice that a particular keyword isn’t performing well, you can create a rule to pause it, or if the return on investment (ROI) is too low, you can pause an entire campaign.

One of my favorite aspects of the Voluum platform is its scalability. If your affiliate business grows, Voluum can easily grow with you – making it a fantastic tool for businesses of all sizes.


  • AI-powered analytics
  • Comprehensive metrics and reporting features
  • Automizer feature
  • Scalable platform


  • Steep learning curve at first
  • On the expensive side


For individuals, monthly pricing is as follows:

  • Discover – $89/month
  • Profit – $149/month
  • Scale – $299/month

Discounts are available for annual plans.


If you’re looking for a cutting-edge solution for your affiliate business, look no further than Scaleo. This software is packed with features that will make running your business a breeze. From tracking demographics and live updates to protecting against fraud, Scaleo has got you covered.

One of the standout features of Scaleo is its unique anti-fraud logic, which carefully analyzes inflow and outflow to detect and eliminate any unwanted traffic. This allows you to build an authentic affiliate program with ease.

But that’s not all – Scaleo also allows for easy integration with third-party platforms, so you can lead multiple campaigns and reach even greater success. Plus, the user interface is customizable so that you can match the color palette of your business and brand for a unique shopping experience for your customers.

If you ever have any issues or questions, the Scaleo customer support team is available round-the-clock and is highly knowledgeable, so you can rest easy knowing you have help when you need it. The software also supports multiple currencies and provides relevant data for you to evaluate and make informed decisions.


  • Anti-fraud logic
  • Integration with third-party platforms
  • Customizable user interface
  • Multiple currency support


  • Steep learning curve at first
  • Very expensive for large campaigns


  • Professional – $299/month
  • Enterprise – $499/month
  • Custom – $999/month

Annual plans offer a 20% discount.


Bitly, previously known as Bit.ly, is a top-notch link management platform that continues to dominate the digital marketing industry. Designed for businesses of all sizes, Bitly offers a variety of features that help marketers build short links, drive digital marketing campaigns and monitor the performance of links through analytics.

One of the most notable features of Bitly is its ability to create branded and mobile-friendly links that include your domain for optimal branding opportunities.

Additionally, its detailed analytics provide over 20 metrics, including location and referral details, allowing businesses to gain a deeper understanding of their audience’s behavior. Bitly also offers a proven API for integrating branded links into automated workflows and access to over 700 business solutions and integrations, making it an extremely versatile tool that boosts productivity.

Big brands such as ESPN, The New York Times, and Disney have all trusted Bitly to shorten links, track and optimize digital initiatives. Its unified dashboard allows businesses to track customer journeys on multiple channels, making it easy to understand customer behavior and create relevant content.


  • Detailed analytics
  • Branded links on mobile
  • Over 700 integrations and business solutions
  • Much cheaper than some of the other options (free option)


  • Limited support resources
  • Can’t edit links once they have been created
  • Lack of training material for beginners


  • Basic – $35/month
  • Premium – $300/month

There is a free version that offers 50 bit.ly links per month. Annual plans offer up to a 34% discount.


Improvely provides a one-stop solution for marketers looking to optimize their digital campaigns. With its easy-to-use link tracking system, it’s possible to segment traffic, track links and get a profile of viewers in real time.

Improvely goes beyond the basics by offering features like detecting and blocking bots and providing details about fake clicks such as location and IP addresses. It also provides A/B split testing and white-label reports for agencies so they can stand out from the competition.

From Twitch to UNICEF, many well-known organizations already trust Improvely with their digital marketing needs, making it an ideal choice for businesses who want to take their campaigns to new heights. In my own experience, Improvely has delivered outstanding results in terms of streamlining workflows and optimizing client campaigns, and it remains an invaluable asset for any digital marketer.


  • Detects and blocks bots
  • A/B split testing
  • White label reports
  • Easy-to-use link tracking system


  • User interface is a little outdated
  • Limited support options
  • Limited customization options


  • Freelancer – $29/month
  • Startup – $79/month
  • Small Agency – $149/month
  • Large Agency – $299+/month

There is a 14-day free trial available.


With LinkTrackr, marketers have a powerful and easy-to-use tool at their fingertips. It offers features such as link and conversion tracking, link cloaking for affiliate marketing, PPC tracking, and invaluable URL rotator software. The URL rotator lets you divide traffic into different links of landing pages, giving you the opportunity to test and tailor your page optimization strategies accordingly.

Additionally, LinkTrackr also provides Google Ads optimization tools to help you maximize your ROI on paid campaigns. Its reports provide further insight into how much money each conversion brings in – vital data every marketer needs to make more informed decisions.

On top of all this, LinkTrackr has a proven track record of 10 years with thousands of satisfied users. This makes it an incredibly reliable and effective tool for any serious marketer looking to improve their link performance.


  • Link and conversion tracking
  • URL Rotator software
  • Google Adwords optimization tools
  • 10 years of track record


  • Banking options are limited
  • Reports can be overwhelming
  • Lack of automation features


  • Basic – $17/month
  • Pro – $27/month
  • Hyper – $47/month
  • Extreme – $77/month

Save up to 57% with an annual plan. There is also a 30-day money-back guarantee.


Q: What is link-tracking software and why is it important for affiliate marketers?

A: Link tracking software allows you to see the exact path your visitors take as they click through your affiliate links, and measure the effectiveness of each campaign in real-time. This provides valuable insights into the performance of your affiliate campaigns and allows you to make data-driven decisions to maximize ROI.

Q: What should I look for when choosing link-tracking software?

A: The most important features to consider include in-depth analytics, link redirecting, click tracking, and A/B split testing. Additionally, look for tools that offer integration with other marketing platforms such as Google Ads, Facebook, and email marketing services.

Q: How do I use link-tracking software?

A: Link tracking software is fairly easy to set up and use. First, create a login account with the software provider and generate tracking links for each campaign. Once this is done, you can analyze the data collected to identify trends and make optimization decisions. You may also be able to redirect traffic and set up split tests.

Final word

Link tracking software offers an invaluable service for serious marketers looking to get the most out of their campaigns. It’s important to evaluate the different options carefully and find the one that’s best suited to your needs before making a decision.

With the right link-tracking software, you can easily analyze and improve your campaigns to maximize ROI – just be sure to make use of the features available and take advantage of any split testing and optimization opportunities.

Laura Hera

Laura Hera

Laura Hera is a knowledgeable SEO Expert with a passion for affiliate marketing. With a solid understanding of the technical aspects of SEO, affiliate marketing, and digital marketing, she is able to create tailored strategies that get results. Laura knows how to use the latest technologies and strategies to optimize websites for search engine visibility, build successful campaigns, and drive engagement and conversions.

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Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you.