The Top 3 Platforms That Really Count for Buying and Selling Websites

Are you feeling overwhelmed by the process of buying or selling a website? No worries, I’ve got you covered! I want to share with you my top three favorite platforms for buying and selling websites – the best in the business that will make your life so much easier. Whether you’re on a tight budget and looking to buy or you have a specific asking price in mind for selling, there’s a perfect platform out there for you. Let’s dive in and find the right one together!

When it comes to buying a website, it’s important to verify its legitimacy and quality before making any decisions. I highly recommend using multiple SEO tools like SEMRush, which provides traffic, backlinks, and ranking statistics, and WayBackMachine, which can analyze the evolution of a website over time. With so many scammers on the internet, purchasing a site is not an easy task.

And if you’re selling a website, Motion Invest is a great platform to consider. They have no fee for listing your website and only charge a success fee of usually 15% to 20% of the final sale price if it ends up selling.

Don’t let the process of buying or selling a website stress you out. With the right tools and platforms, it can be a smooth and profitable experience.

1. Flippa

Flippa is the number one marketplace to buy and sell online businesses, ranging from blogs, affiliate websites, and e-commerce stores, to SaaS businesses, Amazon FBA stores, and apps.

When it comes to websites, you can find anything from cheap sites starting at $100 to established ones generating revenue that can cost over $1,000,000. Flippa provides valuable information about the websites, such as their age, monthly profits, traffic statistics, and, of course, the asking price. With this data, it is easy to identify websites with potential or those that may have traffic problems.


I personally have never bought a website using Flippa, but I did have the opportunity to sell one. The process was seamless, and the fees were reasonable.

Besides listing package fee ranging from $49 to $599, Flippa has different pricing options based on the sales price:

  • 10% for sites below $50,000
  • 8% for sites between $50,000 and $99,999
  • 6% for sites between $100,000 and $999,999
  • 5% for sites between $1 million and $10 million

Flippa also offers a VIP program for businesses worth over $10 million.

If you’re interested in buying or selling a website, simply create a free account on Flippa.

2. Empire Flippers

Empire Flippers is a popular marketplace to consider when looking to buy or sell a profitable online business. In addition to websites, Empire Flippers lists multiple established online businesses, such as those on Amazon FBA/ FBM/ KDP. If a website or online business is listed on this platform, you can rest assured that it is legitimate and already generating $2,000 or more in net profit over a 12-month average. The Empire Flippers team verifies all listings, ensuring that only legitimate businesses are approved for sale.


When it comes to pricing, Empire Flippers charges higher commissions than Flippa. However, they offer a Done-For-You service, which means that they handle the business migration on your behalf. Here are the fees that apply based on the sale price:

  • 15% for sites below $700,000
  • 8% for sites between $700,000 and $5 milion
  • 2.5% for sites above 5 milion

Check the Commission Calculator to see how much the commission is based on the listing price.

To purchase an online business through Empire Flippers, simply create a free account, verify your identity, and provide proof of available funds. This will grant you access to more details about listings. Empire Flippers asks for proof of funds to ensure that only serious buyers have access to detailed statistics about the businesses listed for sale.

3. Motion Invest

At Motion Invest, you’ll find only verified content websites. From what I have seen, the websites listed on Motion Invest have affordable prices, ranging from just a few bucks to over $100,000, and are all verified content websites.

When selling a website on Motion Invest, you have two options: the first is a Direct Buy Offer, where they offer to buy your website directly but at a lower price, and the second is a Marketplace Offer, which is the traditional method of listing the website on their marketplace and waiting for potential buyers to make offers.


Motion Invest has no fee to list the website on their platform. They only charge a success fee, which is usually 15% to 20% of the final sale price, if the website ends up selling.

If you’re considering purchasing a website, first things first, create an account and you’ll have access to all of the website’s stats. Once you’ve found a site that catches your eye, you’ll need to pay a non-refundable $1,000 deposit to secure it. From there, the website is all yours! It’s a simple process, but one that requires careful consideration.

Final Thoughts

In conclusion, the process of buying and selling websites can be quite daunting, but with the right marketplace, it doesn’t have to be. The platforms that I’ve covered in this article are among the best in the business, and have been proven to simplify the process for buyers and sellers alike. Whether you’re a first-time website buyer or a seasoned seller, these platforms offer something for everyone. So, what are you waiting for? Give them a try and see for yourself just how easy it can be to buy or sell a website!


What is the best way to sell a website?

The best way to sell a website is through a reputable website marketplace or broker that specializes in website sales. They can help you properly value your website, attract potential buyers, negotiate a fair price, and handle the sale transaction securely.

How to verify if a website is legit?

To verify a website’s legitimacy, check the seller’s profile and feedback, review the website’s details, ask questions, and use third-party verification tools like Google Analytics or SEMrush.

Is buying and selling websites profitable?

Yes, buying and selling websites can be profitable. It’s possible to buy a website at a low price, improve it, and then sell it for a higher price. However, like any investment, there are risks involved, and success depends on various factors such as market demand, website quality, and the ability to make improvements that increase the site’s value.

What SEO tools are recommended to verify the quality of a website?

Some of the recommended SEO tools to verify the quality of a website are Ahrefs, SEMrush, Google Analytics, Google Search Console, Way Back Machine and Screaming Frog. These tools can help you assess a website’s backlink profile, organic search traffic, keywords, technical SEO issues, and overall performance.

Laura Hera

Laura Hera

Laura Hera is a knowledgeable SEO Expert with a passion for affiliate marketing. With a solid understanding of the technical aspects of SEO, affiliate marketing, and digital marketing, she is able to create tailored strategies that get results. Laura knows how to use the latest technologies and strategies to optimize websites for search engine visibility, build successful campaigns, and drive engagement and conversions.

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Disclosure: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you.