Best Moz Alternatives: Which Tool is Better Than Moz?

Are you tired of using Moz, or does Moz simply not meet your expectations? Well, I have some good news for you: I’ve compiled a list of 4 SEO tools that are better than Moz. From what I’ve observed over the past few years, Moz’s paid tools have not undergone significant improvements. The tool looks and feels like they’re not being maintained, even though its price is higher than many other tools designed for SEO experts.

The prices for Moz Pro start at $99/month and go up to $599/month for a monthly subscription. However, if you commit to a yearly subscription, you can save 20%.

Some of the features included in Moz Pro are:

  1. Site Audit: This tool crawls your website and identifies any technical SEO issues that could be affecting your search engine rankings.
  2. Keyword Explorer: This tool helps you find new keywords to target and provides data on search volume, difficulty, and potential traffic.
  3. Link Explorer: This tool allows you to analyze your website’s backlink profile and track your competitors’ backlinks.
  4. Rank Tracker: This tool tracks your website’s search engine rankings for specific keywords over time.

The 4 Best Alternatives to Moz That You Need

There are many all-in-one SEO tools available, but these four alternatives to Moz stand out. Each tool is capable of covering all of your SEO needs effectively. Although each one is excellent, if I had to choose just one, I would pick SEMRush for its advanced features and complexity.

1. SEMRush

SEMRush is an all-in-one SEO tool that integrates many features, including keyword research, keyword tracking, site auditing, link building, competitor analysis, traffic analytics, and more. It covers all of the features offered by Moz, but with more comprehensive data.

In addition to Moz’s features, SEMRush offers many helpful tools that are useful for every marketer, such as:

  • Keyword Gap: This tool helps you compare your keyword profile with your competitors’ and identify the competitors with the largest keyword profile. You can create your own keyword master list to help you beat your competitors.
  • Traffic Analytics: This tool allows you to explore competitors’ website traffic stats, discover growth points, and amplify your marketing strategy.
  • Keyword Magic Tool: Enter a topic and get a list of the best keywords for you in over 100 countries, including the United States, Brazil, France, the United Kingdom, Spain, Germany, Italy, Canada, Poland, and Russia.
  • SEO Content Template: Enter up to 30 target keywords at once and receive tailored, easy-to-understand SEO recommendations for your copy.


SEMRush offers three monthly plans, starting at $129.95 and going up to $499.95. Compared to Moz, the prices are a bit higher, but the tool allows more projects and provides incomparably better features.

You can try SEMRush for free by creating an account, and you will be impressed with its capabilities.

3. Ahref

Ahrefs is a great SEO platform that offers a wide suite of SEO tools, everything that Moz can offer, but with significant improvements in every area. Their backlink database is particularly noteworthy, providing updated link statistics that can help SEOs discover new link building opportunities.

Another valuable report is the Organic Keywords report, which shows which keywords are driving the most organic traffic to you or to your competitors. If your competitors are receiving a lot of traffic from specific keywords, those keywords may be worth targeting for your own website.


Ahrefs offers four monthly plans, starting at $99 and going up to $999. While the most popular plan is $199 per month, the cheapest options work great for small businesses as well. If you choose to pay annually, you can get two months free. Try Ahrefs!

3. SE Ranking

SE Ranking is one of the best tools you can get for paying less than a Moz subscription. It has many great features and a nicer, more detailed interface compared to Moz.

Among the many features included in SE Rankings are:

  • Keyword Rank Tracker: The report is great for tracking keyword rankings for you and your competitors.
  • On-Page SEO Checker: Receive actionable advice on how to optimize your pages based on what your competitors are doing and outrank them.
  • Website Audit: See all critical metrics in one clear dashboard and receive useful information on how to fix them. Information about page indexation, core web vitals, HTTP status code, page depth, and more are part of this report.
  • Competitor Analysis Tool: A detailed report about competitors can be found here. Enter any website or URL and get complete information about traffic, keywords, backlinks, and ads. Historical data is also available!
  • Backlink Checker: See which content gets the most backlinks and create more or check your competitors’ backlink profile and build a better strategy to receive similar backlinks.


The prices for SE Ranking are affordable even for freelancers and small business owners, starting at just $49 per month up to $239 with a 20% discount for yearly commitment.

Start a 14-day free trial to see what SE Ranking can do for you – no credit card required.

4. Serpstat

Serpstat is a well-known all-in-one SEO platform designed for SEO professionals. It offers five modules, each with its own unique purpose:

  • Rank Tracking: Check search result rankings for your domain and its competitors. Historical rankings are available, making the tool great for monitoring website evolution.
  • Backlink Analysis: Like other backlink tools, Serpstat provides data about backlinks, anchors, link types, and more.
  • Keyword Research: Improve or create content based on the best keyword suggestions.
  • Site Audit: Find technical issues that may affect visibility on Google and receive detailed recommendations on how to address them.
  • Competitor Research: See what works best for your competitors and use it on your website.


Serpstat offers four packages starting at $69 per month and going up to $499, with the option to contact them for a custom enterprise package.

You can sign up for free and get basic access, as well as daily credits to test the platform, with no credit card required.


Is there a cheaper alternative to Moz?

Yes, there is. There are many all-in-one SEO tools available, but the best cheaper alternatives to Moz are SE Ranking and Serpstat. Free trials are available for both.

Is SEMrush or Moz better?

SEMrush is a more complex SEO tool with more features than Moz. While the price for SEMrush is similar, its complexity surpasses that of Moz.

Is there a free tool that can replace Moz?

There are many free SEO tools that can replace Moz, but they often come with limitations and hassle. For example, with, you can track up to 10 keywords for free, or with Screaming Frog, you can audit websites with fewer than 500 URLs.


Choosing the right Moz alternative may take some time, but fortunately, there are many SEO tools available that are better than Moz. Take your time to check out the alternatives by creating free trial accounts and testing the proposed options. With so many choices available, there’s no doubt you’ll find an alternative that fits your requirements perfectly!

All of these options are more advanced than Moz, and some offer superior features at a more affordable price, such as SE Ranking and Serpstat.

Laura Hera

Laura Hera

Laura Hera is a knowledgeable SEO Expert with a passion for affiliate marketing. With a solid understanding of the technical aspects of SEO, affiliate marketing, and digital marketing, she is able to create tailored strategies that get results. Laura knows how to use the latest technologies and strategies to optimize websites for search engine visibility, build successful campaigns, and drive engagement and conversions.

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