If you want higher rankings on Google, you need to make sure your website provides quality content. Writing SEO-friendly articles can be time-consuming, especially if you’re not a natural-born writer and an SEO expert.
Fortunately, there are a number of content writing tools out there that can help you write better content – and help you write it faster. In this article, I’ll share with you the 8 best content writing tools for SEO. So if you’re looking for a little help with your content marketing, read on!
What Are the Best Writing Tools For SEO?
As I have mentioned before, making an SEO strategy can be time-consuming, and you also need to be very aware of every single element that, in the end, becomes a whole strategy.
This is why you may need content writing tools for SEO: to make your life a bit easier and to be sure that your content hits all the necessary points to rank as high as possible on Google.
The best writing tools for SEO can be named and classified according to your needs. In addition, I strongly recommend you that, before committing to a writing tool for SEO, take a look at the prices for a monthly subscription.
Here are my picks for the 8 best writing tools for SEO:
- SurferSEO – Best tool for step-by-step SEO workflow
- SEMRush Writing Assistant – Writing editor that helps you optimize your content
- Frase – Content writing tool based on artificial intelligence
- BuzzSumo – SEO tool that helps you find the content that performs best
- Copy.AI – AI content generator
- Jasper.AI – SEO-optimized AI content generator for blogs, social media, and more
- QuillBot – Rewriting tool
- Grammarly – Typing assistant that reviews spelling, grammar, clarity, and engagement
SurferSEO
SurferSEO is a specialized tool designed for SEO-optimised written content, from blog posts to articles. Also, this content writing tool for SEO came with a built-in keyword research tool, so you can do your research and optimize your content for ranking as high as possible in Google with a single tool.
You can use SurferSEO to analyze the first page SERPs for your target keywords. This tool will analyze your competitors and will tell you what you need to do to optimize your content.
The SurferSEO biggest hit, and, most probably, the feature that you will use the most is the Content Editor. After you made your keyword research, a thing that you can also do with SurferSEO, you need to add one or more to the Content Editor’s interface. SurferSEO will analyze the top results and will give you in-depth suggestions.
You will receive formatting advice, such as how many words your post should have, how many photos you should include, or how many paragraphs you should add, as well as a content score that determines how Google-friendly your material is in comparison to the other listings on the SERP.
These are not hard rules, but more like guidelines for your content.
Based on the keywords that you’ve initially introduced in the platform you will get unique keyword recommendations and how many times you should use a specific keyword.
Pros
- Easy to use
- Great keyword research tool
- Assistance with content structure
- SEO audit on the go
Cons
- Some suggestions may compromise the readability
Overall, SurferSEO can be a useful tool for improving a website’s ranking on search engines, but it should not be the only source of information used when developing an SEO strategy. It is also important to consider other factors that can affect a website’s ranking, such as the quality of the content and the user experience.
Pricing
- The basic plan, which gives you 10 content editors per month, 10 audits per month and a free month of NLP, is $59 per month
- The pro plan, which comes with 30 content editors per month, 60 audits per month, free NLP, and the possibility to invite 3 team members, is $119 per month
- The business plan, with 70 content editors per month, 140 audits per month and free NLP, API, white labeling and the possibility to invite 10 team members, is $239 per month
SEMRush Writing Assistant
The SEMRush Writing Assistant is a free tool from SEMRush – if you already have a SEMRush subscription. This tool tells you if your content follows the best SEO practices, in real-time.
This writing assistant will look at four SEO criteria: keyword optimization, readability, originality, and tone of voice. Originality is a big part of the SEO strategy, given the fact that plagiarism is against SEO rules.
You can provide several target keywords, and SEMRush will determine for you whether they are evenly distributed and suggest relevant keywords you can include in your material.
The SEMRush writing assistant is similar to the Content Editor from SurferSEO, but you can install this tool from the Google Workspace Marketplace for Google Docs or WordPress from the plugin directory.
Pros
- Keywords recommendations based on competitors in Google SERP
- Google Docs and WordPress plugins
- Plagiarism check
- Check SEO, originality, readability, and tone of voice
- If you already have a SEMRush subscription, the writing assistant is free
Cons
- No outline builder
Pricing
- The pro plan, designed for newbies and small teams, is $129.95 per month and comes with competitor analysis, keyword research, website audit, advertising and social media tools
- The guru plan, designed for agencies and mid-sized businesses, is $249.95 per month, and besides the pro plan features it has a content marketing toolkit, historical data, multi-location and device tracking, and GDS integration
- The business plan, designed for large agencies and enterprises, is $499.95 per month, and besides all the features presented above, it has a share of voice, extended limits, API access, PLA analytics, and free migration from third-party tools
Frase
Frase is also a content writing assistant that can research topics, generate content outlines and write content with AI. If the first two SEO tools could be tested on a 7-day free trial, with Frase you need to pay from the beginning.
Frase can generate content with the help of artificial intelligence, but you shouldn’t take that content as it is, because it is not always the best, while, in some small niches, the content generated by Frase can even look like it was written by bots.
The main tool of Frase is the research one. To access it, you will need to create a new document and insert your keyword. The tool will analyze the first 20 SERP results and will generate a brief for your article that includes: an overview of the SERP for the chosen keyword, a list of potential headings, a list of potential resources, statistics that your competitors refer to, news articles, Wikipedia topics.
Pros
- Competitors research
- Content briefs
- Content outlines
- FAQs
Cons
- The AI writing tool is not that good
Pricing
- The solo plan, with one user seat and 4 articles per month, is $14.99 per month
- The basic plan, with one user seat and 30 document credits, is $44.99 per month
- The team plan, with three user seats and unlimited document credits, is $114.99 per month
Get started with a 5-day trial for only $1. Cancel anytime.
BuzzSumo
BuzzSumo is an all-in-one content marketing tool that will make your content research and will give you performance insights. This tool will give you all the information you need for your copy, even if it is for Facebook, Twitter, Pinterest, or Reddit. Also, BuzzSumo comes with large-scale content analysis and media alerts.
With various tools, such as a content analyzer that assists you in identifying top-performing content and a content ideas generator, BuzzSumo is one of the top-rated content writing tools for SEO.
With historical data spanning 5 years, its index has over 8 billion articles, 3 million influencers, and 300 trillion social interactions. You may access all of that information with their search app.
BuzzSumo can also help you when it comes to building backlinks for a web application for a better digital presence.
Pros
- Impressive database
- Content analyzer
- Content idea generator
- Social media analyzer
- Backlinks report
Cons
- Doesn’t offer insights into Instagram, TikTok or Snapchat
Pricing
- The free plan gives you limited access to BuzzSumo
- The pro plan, which comes with unlimited monthly searches and projects, 5 user accounts, and 5 alerts, is $99 per month
- The plus plan, which comes with everything in the pro plan plus more users, alerts, exports, and feed, is $179 per month
- The large plan, with everything in the plus plan and more, is $299 per month
- The enterprise plan, with 5 years of historical data and even higher usage limits, is available, but you will have to contact the BuzzSumo team for a price
Copy.AI
Copy.AI, as its name says, is an artificial intelligence writing tool. For small business owners and busy marketers, this software can be a great method to quickly generate content.
With a user-friendly interface, Copy.AI can be easy to use even for newbies, who haven’t worked with AI software before. This tool will not generate long articles with just one click but will give you some content ideas that you can work with.
Copy.AI is an expert in creating copy for social media, email marketing, landing pages, and websites. Copy.AI can produce blog titles, outlines, intros, and bullet points when it comes to blog content.
Pros
- User-friendly interface
- Text editor
- Specific tones
- AIDA and PAS frameworks supported
Cons
- Needs fact-checking
Pricing
- The free plan includes 2000 words per month, one user seat, 90+ copywriting tools, unlimited projects, no credit card required
- The pro plan costs $49 per month and includes 5 user seats, 90+ copywriting tools, unlimited projects, priority email support, 25+ languages, a blog wizard tool, and access to the newest features
Jasper.AI
Jasper.AI is one of the leading artificial intelligence copywriting tools, that will get you the content you want in a quick manner. With this software, you can create content for blogs, social media posts, landing pages, and web pages.
Jasper.AI is a good tool for generating content, but, as with any other AI content generator, you need to check facts and monitor the accuracy of the content.
Because this article is about SEO writing, in particular, it is important to mention that Jasper.AI has a SurferSEO integration, so you will know that the content generated by this software is SEO-friendly. Thou, you still need to check it before using it, especially when it comes to plagiarism.
Pros
- One of the best AI writers
- User-friendly
- SurferSEO integration
- Human-quality content
Cons
- Needs fact-checking
Pricing
- The Starter plan costs $49 per month and comes with 50+ AI templates, 20+ languages, and up to 5 users
- The Boss mode costs $99 per month and comes with everything in starter mode plus more, such as compose & command features
- The Business model has a custom plan and price
QuillBot
QuillBot is a powerful AI tool that can help you write better, faster and more creative content. In fact, QuillBot is a paraphrasing tool. This software will rearrange word order and will substitute some words for others.
It will not write your content for you, but it will help you to have more organized content, with an original touch.
With the use of artificial intelligence, QuillBot also functions as a grammar checker, a plagiarism detector, and a citation generator in addition to the paraphrasing tool. When compared to competing AI tools, QuillBot’s affordability is by far the most attractive feature.
Pros
- Affordable
- Paraphrasing
- Grammar check
- Plagiarism check
- Citation generator
Cons
- Word limitations, even with premium
Pricing
- Free plan
- The Premium version costs $19.95 per month and $99.95 annually
Grammarly
Grammarly is a reliable, quick, and simple-to-use grammar and proofreading tool. Additionally, this software will explain the causes of a mistake and will offer suggestions for how to correct it.
Grammarly is the most popular spelling and grammar checker, given the fact that it has over 10 million daily active users.
Grammarly examines a text you’ve written and checks for mistakes. Grammar, punctuation, and spelling are covered in the free version, but the premium version goes one step further by providing stylistic and best-writing-practice recommendations.
Pros
- Grammar check
- Spelling check
- Plagiarism check
- Affordable
- The software can guide your tone
Cons
- Only works with English
Pricing
- Free version
- The Premium version costs $12 per month
- The business version costs $15 per month
Final Word
To wrap up, the content writing tools listed above are just a few of the many options available for creating SEO-friendly content. By using these tools, you can save time and effort while also improving the quality and effectiveness of your content. Whether you’re a professional writer or a business owner looking to improve your website’s ranking, these tools can help you create compelling, SEO-friendly content that will help drive traffic and conversions. So, if you’re looking to improve your content writing for SEO, consider giving some of these tools a try.
Everything comes down to what you need. I advise you to utilize the free or demo version of each of these tools before subscribing to see if the platform meets your needs.
